Carol J. Adams new book titled “Burger”, explains why the classic burger has always been aimed, or should I say advertised, towards men. From names like “Whopper” or “Big Mac”, their size has always been referred to as masculine. Furthermore, the author also explores different types of burgers in her book such as the veggie burger. The veggie burger surprising has been around for a very long time, evolving alongside with the hamburger. This book is definitely worth a read for burger lovers.
- As a society we tend to see hamburgers as masculine, and some companies use the name and size of their burgers as stand-ins for male erections.
- Both hamburgers and veggie burgers were created around the same time and have evolved as people’s tastes change.
- Consumer opinions of veggie burgers are changing and veggie burgers are less likely to be “genderized”
“Could a veggie burger ever be just a veggie burger? Maybe not, but as the quality of plant-based burgers continues to rise in taste and texture, there’s every chance of charting a new course, one free of violence for all animals, including us.”
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